Redacted example work

Sample Local Service Website Audit

An example of how Strandline Digital turns a public website review into a practical redesign direction, quote-path plan, and measurement scope.

Important context

This is a redacted sample based on audit and design-direction work for a local service website. The project was not implemented by Strandline Digital, and no performance results are claimed.

What was reviewed

The audit looked at public website pages, sitemap and robots files, visible quote paths, technical SEO basics, trust signals, tracking readiness, and the page structure needed for local search and AI-search visibility.

The business category was a Myrtle Beach local service company where calls, text/photo quote requests, forms, booked jobs, and completed jobs matter more than generic website traffic.

audit artifactredacted

Visitor to quote to booked job

01 Public page and sitemap review 02 Quote-path and trust gap findings 03 Redesign direction and wireframe priorities 04 Tracking and booked-job measurement plan

SEOconversiontrackingGEO

Core finding

The main opportunity was not just a prettier website. The larger opportunity was to make the path from visitor to quote to booked job clearer, faster, and measurable.

P0Fix page identity and technical SEO. Several money pages needed clearer H1s, absolute canonicals, cleaner sitemap handling, and local structured data.
P0Make the fast quote path obvious. The customer journey needed a stronger call/text/photo quote path above the fold and near key service explanations.
P1Turn pricing into a trust page. Pricing content needed to explain minimums, volume, item type, access, weight, and what affects the quote.
P1Add answer blocks for search and AI visibility. Money pages needed short, self-contained answers to real buyer questions.
P1Measure booked jobs, not just leads. The reporting plan needed calls, forms, text/photo quote requests, contacted rate, quote-to-booked rate, completed jobs, and source quality.

Deliverables prepared

Audit summaryA plain-English review of SEO, conversion, trust, sitemap, schema, and page-structure issues.

Redesign directionA homepage and landing-page direction focused on urgent local intent, quote paths, and service-area proof.

Measurement planA reporting model centered on booked jobs, call/text/form sources, response speed, and completed work.

Wireframe prioritiesRecommended sections for homepage, pricing, scheduling, service pages, and repeat-customer paths.

30-day scopeA practical first sprint covering tracking, quote-path fixes, money pages, trust proof, and reporting.

Prototype conceptA design concept showing how the improved page hierarchy and CTAs could be presented.

What this example does not claim

This sample does not claim that the business hired Strandline Digital for implementation, launched the proposed redesign, improved rankings, increased leads, or generated booked-job growth from our work.

It is included to show the thinking, structure, and level of practical detail that a local lead funnel audit can produce before a business commits to build, ads, or ongoing management.

Want this kind of review for your site?

Start with a local lead funnel audit before rebuilding pages or increasing ad spend.

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